The documentary 'Play It Loud! How Toronto Got Soul' explores the unexpected impact of Jamaican immigrants on the Canadian music landscape during the '60s and '70s. It features the journey of Jay Douglas, a Jamaican Canadian singer who struggled for recognition in Toronto but who is now celebrated internationally. The film highlights the barriers faced by these musicians and underscores the importance of documenting their contributions to ensure younger generations appreciate their rich musical heritage. Everton "Pablo" Paul also shares insights on the perseverance of Jamaican artists in forging paths for future Black Canadian musicians.
"Thank God we're starting to document in Canada and Toronto, because in the early years we didn't do enough. Working together, we're sharing all the great artists that came from Jamaica and helped Toronto get soul and I'm so grateful for this."
"The history of Jamaican artists in Toronto wasn't appreciated. Let's put it that way. We had a hard time getting recording deals, but we persevered."
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