Napster has been sold to Infinite Reality for $207 million, targeting a significant transformation into a social music platform. With plans to create immersive experiences through virtual 3D spaces for concerts, the company aims to enhance interactions between artists and fans. The initiative is positioned to better monetize artist work and provide valuable data analytics on user engagement. Notably, Napster’s legacy includes its notorious history with music piracy before reestablishing itself in the streaming market after its acquisition by Rhapsody in 2011.
A brand that was notoriously connected to music piracy before reemerging as a subscription music service has been sold to Infinite Reality for $207 million.
Infinite Reality's plans for Napster include transforming it into a social music platform with virtual 3D concert spaces and enhanced merchandising opportunities for artists.
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