For a brief period of time, Hershey's removed PGPR from its iconic milk chocolate Hershey's Bar, Reese's Peanut Butter Cups, and Hershey's Kisses. This decision came in response to evolving consumer preferences for more natural, easily recognizable ingredient lists.
"A lot of these ingredients pre-date me," said Will Papa, VP and Chief Research & Development Officer at the Hershey Company. "Some of the artificial ingredients help make the products easier to manufacture. Easier processing often translates to lower costs but we always aim to balance cost with quality and consumer expectation."
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