Wally Amos launched and lost a cookie empire. His family reveals the trailblazer's baking secrets
Briefly

Wally Amos utilized his extensive network in the entertainment industry to gather seed money and launch Famous Amos, turning his passion for cookies into a thriving business.
Opening Famous Amos coincided with a resurgence in consumer interest for gourmet treats, paving the way for Amos to introduce a premium cookie brand despite initial challenges.
Read at Los Angeles Times
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