"The last two weeks of August are a festive time... for the tens of thousands of people going to Burning Man, this high desert city is the last major stop before the playa and their last chance to stock up on... essentials."
"For retailers in Reno, the days leading up to Burning Man are the busiest week of the year, rivaling Thanksgiving and Christmas... which might have been part of the reason a new Trader Joe's in south Reno opened its doors for the first time on Wednesday, Aug. 21."
"West started managing the Reno Trader Joe's in 2000, and since then, that location has expanded three times to keep up with demand, fueled by a growing city - and the surge of business during Burning Man."
"Today was even more celebratory. 'South Reno is expanding so much. It's just wonderful to have a Trader Joe's down here,' said Laura Wetherell, a Bay Area transplant who moved to Reno 12 years ago."
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