The article discusses the rising popularity of frozen yogurt on the Upper East Side, showcasing Butterfield Markets' long lines filled with a diverse clientele. From tourists to locals, everyone seems to flock to these markets for their unique frozen yogurt offerings, with social media influencing choices and driving trends. The piece highlights how platforms like TikTok play a pivotal role in marketing these products, as seen through the eyes of both new and seasoned yogurt enthusiasts.
Influencers and would-be influencers alike are perpetually posting about one yogurt or the other: This fro-yo is 10/10, so worth it, it is oh my God the best yogurt they have ever had.
We just saw it on TikTok! Fro-yo had been on their vacation itinerary: Central Park, Broadway, the Met, Madison Fare.
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