When Kendrick Lamar filmed his music video 'Not Like Us' near Compton Courthouse, Tam's Burgers benefited significantly, seeing a 30 to 40 percent spike in sales, highlighting how influential viral media can drive consumer traffic to local businesses.
In stark contrast, nearby establishments like Alma's Place faced substantial financial losses, with estimates ranging from $1,800 to $2,200 due to crowding caused by the video shoot, which left them asking for compensation from the city's officials or Kendrick Lamar's team.
Restaurant owners voiced their concerns regarding the lack of communication from city officials about the video shoot, claiming that if they had been properly informed, they could have prepared for the influx of fans and mitigated their losses.
With Compton's mixed response to the video shoot, it underscores the complex dynamics between celebrity influence and local commerce, exemplifying the need for better coordination between event organizers and local businesses.
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