In-N-Out's pop-up in Paris demonstrated not only the chain’s immense popularity but also its strategic legal maneuvering to protect its trademark internationally, especially amidst rising copycat businesses.
The recent In-N-Out pop-up in Paris sold out in just an hour and a half, highlighting the demand for the iconic California burger, even abroad, despite not serving fries.
This tactic of international pop-ups isn't just about market testing; it's a legal strategy to maintain their trademark rights amid growing competition from imitators in various countries.
In-N-Out's engagement with international markets, including recent appearances in Australia and Europe, reflects a proactive approach to uphold its brand integrity against potential trademark infringements.
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