Trader Joe's invited its shoppers to participate in the development of the Mocha Latte Pretzels through a 'Pick Our Next Pretzel Contest,' allowing fans to vote on flavor options.
Out of four potential flavors – Mocha Latte, Chocolate Donut, PB&J, and Birthday Cake – it was the Mocha Latte that came out on top with 32% of the votes.
Trader Joe's employs a team of diverse crew members as taste testers for new products, ensuring community representation in their product line.
Despite America’s affection for PB&J, it was surprisingly the least popular choice, obtaining only 18% of fan votes in the flavor contest.
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