Taco Bell celebrates its iconic drink Baja Blast's 20th anniversary with the release of Baja Blast Gelato, available exclusively to rewards members and in limited quantity.
The Baja Blast flavor, launched in 2004, has become one of Taco Bell's most beloved items, indicating its cultural significance within fast-food offerings.
Available starting September 3, Baja Blast Gelato can be ordered via the Taco Bell rewards app, emphasizing the company's strategy to promote app usage among fans.
Due to limited supplies and store participation, fans are encouraged to quickly order the gelato, highlighting the exclusivity and urgency of the promotion.
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