Kim Malek reflects on the community aspect of Portland, stating, "I was struck by the experience of literally meeting people on the street who became some of my closest friends." This deeper connection to the community inspired the creation of Salt & Straw, reinforcing its identity as a space for gathering.
Discussing Salt & Straw's growth, Kim notes, "Since 2020, we have seen a 27% four-year compound annual growth rate (CAGR)." This statistic highlights not only the success of the brand but also its increasing importance in the ice cream industry.
Kim emphasizes the role of community in the company's ethos, saying, "Our commitment to community has held firm, serving as a through-line in everything the company does." This dedication is evident in the flavors they create and the spaces they build.
Tyler Malek, head of innovation, shares how the creative flavor development happens by stating, "September's apple series boasts creations like 'Apple Cider Donuts' and 'Green Apple Wasabi Sorbet.'" This reflects their unique approach to ice cream and customer engagement.
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