Santiago Peralta emphasizes the cultural heritage of chocolate, stressing that despite being a staple for millennia, today’s consumers often lack knowledge about its production and significance.
In creating Pacari Chocolate, Peralta and his wife maintain a commitment to ethical production and highlight that only high-quality cocoa should be used, denouncing inferior products as 'scams'.
Peralta compares high-quality chocolate to fine wines, noting that just as with wine, people often overlook the intricacies of flavor that good chocolate possesses due to a lack of education.
Pacari Chocolate is celebrated not only for its exceptional taste, winning multiple awards, but also for its ethical practices, recognized as the most ethical chocolate producer by Ethical Consumer.
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