To commemorate the occasion, the new shop is giving away free food and drinks from 8 a.m. to 11 a.m. on opening day. Diners can receive either a free breakfast burrito and drink or a free bagel plus spread and a drink. Limit one per person.
Founded in 2018, Wake and Late is best known for sourcing mostly organic ingredients in its burritos, including pasture-raised eggs and handmade tortillas. The latest Hollywood outpost serves the same pared-down menu of breakfast burritos, bagels, coffee, and teas as existing stores in Downtown and Pasadena.
Two of its co-owners, Ben Richter and Alex Claster, acquired Burgerlords in June 2024 and closed the Chinatown location in August.
Orange County's white-hot restaurant group Kei Concepts is opening a third location of ROL Handroll Bar on Wednesday, September 25 at 4370 Culver Drive in Irvine.
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