As of September 12, Priority members will only be able to get one hot drink a month for £1, limiting previous weekly free coffee perks.
The free coffee reward has been an ongoing deal for more than a decade, and this change has left fans fuming, feeling it diminishes past benefits.
A statement on the O2 Priority app highlighted, "We've taken our members' feedback on board before making any changes," indicating a shift towards perceived consumer preferences.
Customers have expressed their dissatisfaction sharply, with social media reactions deeming the changes "worse than the Oasis/Ticketmaster palaver," signaling deep frustration.
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