Annie Arriaga explores the viral success of Buddies Coffee, a small coffee shop in Williamsburg, NYC. Co-owners Rachel and Taylor have gained popularity for their exceptional lattes, particularly Rachel's coquito latte using her family's recipe. After a TikTok video highlighting Rachel's struggles as a Puerto Rican business owner amidst gentrification went viral, the shop experienced overwhelming support, with lines out the door. The article emphasizes the importance of quality coffee and the cultural narratives behind small businesses in the dynamic New York landscape.
The heartwarming story of Buddies Coffee reveals the significance of quality and community in a bustling NYC landscape, showcasing the resilience of small business owners.
Rachel's journey reflects the struggles and triumphs of small business ownership in Brooklyn, as she embraces her heritage and navigates the challenges of gentrification.
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