Mister Softee is pursuing legal action against rogue operators in NYC for infringing on their trademarked signage and jingle, alleging consumer confusion and brand damage.
'Kids don’t necessarily understand the difference between a fugazy Mister Softee truck and the Real McCoy,' said Mister Softee counsel. 'So when they hear the jingle or they see a blue and white truck, they think that's a Mister Softee truck.'
'If someone eats bad ice cream and gets sick, then they say, Mister Softee made me sick when it wasn't really Mister Softee,' Reino noted, emphasizing the risk of brand damage.
Mister Softee has filed lawsuits to protect its brand from competitors using similar trucks and trademarks, stressing the importance of maintaining product quality and consumer trust.
Collection
[
|
...
]