More Than Half Of Mister Softee Trucks Have Disappeared-Here's Why
Briefly

As more boutique ice cream, gelato, and dessert shops open—such as Van Leeuwen and Oddfellows—competition rises. Places with milkshakes on the menu, such as Shake Shack, also come into play.
Ice cream has become more popular - more stores are doing it. Everybody is getting into the business a little bit.
Milk and ice cream supplies have also gotten more expensive, hence why customers are handing over five dollar bills for cones that used to only cost $1.
Though it sounds counter-intuitive, sweltering weather also hurts business.
Read at Secret NYC
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