Expert buyers at Hamleys anticipate that toys inspired by popular screen characters, such as Moana and Transformers, will dominate Christmas wish lists this year.
Victoria Kay, head buyer at Hamleys, noted that Disney characters like Moana and Stitch are experiencing a resurgence due to new media releases, fostering a sense of familiarity and connection.
Classic toys like Play-Doh and dart blasters continue to hold strong popularity alongside new trends, illustrating how certain toys endure year after year despite changing fads.
The Arias Allessandra doll, priced at £120, stands out for its lifelike qualities, while affordable options like the Mermaid Tots offer engaging and imaginative play for children.
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