Modernariato has been a staple in Romford Shopping Hall for around five years, yet owner Isabella Pino feels the store is still largely unrecognized by the public. She expressed her concern, stating, 'Despite our extensive collection of vintage items, many people still ask us how long we've been here, evidencing that we are an often-overlooked treasure in the community.' The vintage shop boasts a variety of eclectic items, appealing to both nostalgic locals and vintage enthusiasts alike.
Isabella highlighted the store's main appeal: 'But people 100 per cent come back for the music and the vinyl - I even have radiograms.' She noted that the demand for records is a driving force for her business, bringing customers back repeatedly. This has made Modernariato a go-to place for vinyl collectors in Romford, differentiating it from other vintage shops in the area.
While Isabella values the charm of her physical store, she acknowledge the need to adapt, saying, 'I don't like it [online selling] too much. I like face-to-face, I like negotiations - I want to talk and drink coffee with the clients.' This statement reflects her passion for personal interactions and the traditional shopping experience, which she believes fosters a more meaningful connection with her customers.
Isabella encapsulated her vision for Modernariato, claiming, 'I want customers to browse my items and enjoy the vintage feel of my shop - even if they don't buy anything.' This approach emphasizes her commitment to creating a welcoming atmosphere that encourages exploration and appreciation for vintage aesthetics.
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