Dubai chocolate, created by Sarah Hamouda during her pregnancy, has become a viral sensation due to its unique, Middle Eastern-inspired flavors. With her husband, she launched Fix Dessert Chocolatier to cater to her cravings. The brand’s signature bar, filled with pistachio and knafeh, alongside other stuffed varieties, gained immense popularity after being featured in a TikTok video by influencer Maria Vehera, accumulating over 126 million views. This exposure has led to a surge in demand, with the chocolatier producing 500 bars daily, often selling out quickly.
In 2021, Egyptian-British Sarah Hamouda's pregnancy cravings led to the creation of Fix Dessert Chocolatier, which resulted in the viral Dubai chocolate bars we see today.
Influencer Maria Vehera's TikTok video showcasing Dubai chocolate garnered over 126.5 million views, bringing international attention and skyrocketing demand for these unique chocolate creations.
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