Edith's Sandwich Counter has gained popularity for its innovative approach to sandwiches, offering unique combinations that stand out in New York's competitive culinary scene. Founded by Elyssa Heller in 2020, the eatery emphasizes distinct ingredients and global flavors, such as its latke-topped bacon, egg, and cheese sandwich and house-made pastrami on griddled bread. The second location opened in December 2024, continuing the legacy of Heller's great aunt Edith who owned a deli in Brooklyn. Financing initially began with personal credit but later attracted investments from friends and family.
Edith's Sandwich Counter offers unique sandwiches that stand out in New York's competitive food market, emphasizing special ingredients and flavor twists to distinguish their offerings.
Elyssa Heller, founder of Edith's, recognized the need for differentiation in NYC's saturated sandwich scene, with an emphasis on creative and flavorful toppings.
The bacon, egg, and cheese at Edith's is reimagined with the addition of a latke, made in a unique way that sets it apart from typical versions.
Our sandwiches feature global flavors and innovative ingredients, as seen in dishes like the chicken schnitzel on challah with zaatar ranch sauce.
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