'Why authenticity is vital for brands in LGBTQ Pride month'
Briefly

When companies align themselves with LGBTQ+ causes without a real commitment to inclusivity, it poses significant challenges and risks to the queer community - and companies.
At a time when only 35 per cent of queer professionals feel safe bringing their full selves to work, it's more important than ever for employers to practice authentic signs of support.
You can't genuinely reach queer consumers without hiring, respecting and listening to queer employees and business partners. We're queer all year long, not just for 30 days during Pride month.
While I'm encouraged by the trans and Black, indigenous, people of color representation gains being made in queer leadership of late, it's the 'of late' that still troubles me.
Read at PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
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