When I was seventeen, I was living in a very small town in France and sometimes was quite bored. I decided to build my own company, a website dedicated to TV shows-think a "French IMDB."... The experience of traveling with my partner in Spain sparked the idea for Misterb&b-I wanted a way for my community to connect safely.
One of the biggest challenges was growing inventory. We were working in the LGBTQ+ market, which was very niche. Finding LGBTQ+ friendly rooms was challenging... We partnered with LGBTQ+ apps and worked with current hosts to find other hosts.
In terms of advertising, it was very challenging to target users by sexual orientation. We had to be very tactical and understand what would work... It was a mix of Facebook ads, Google search, mobile apps, emails.
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