Playbill participates in the NYC Pride March for the third year with a specially designed float featuring Pride-themed Playbill covers and a holographic disco ball.
The float marks the conclusion of Playbill and Times Square Alliance's third annual Pride in Times Square, celebrating a weekend-long LGBTQIA+ Pride event in the heart of Broadway.
Playbill's Pride celebrations extend throughout June, symbolized by a Pride rainbow logo on Broadway programs distributed nationwide, reflecting a month-long focus on LGBTQIA+ Pride.
Past Pride in Times Square events have seen huge attendance, with the 2023 NYC Pride March drawing a massive 2.4 million attendees, underlining the significant impact and reach of such Pride celebrations.
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