NYC Pride is facing a significant downturn in sponsorship, leading to scaled-back events this year. Major sponsors like Mastercard, Nissan, Citi, and others have pulled their financial support due to a combination of factors, including the Trump administration's rollback on diversity and inclusion practices and economic uncertainty. While Mastercard will still participate, the overall retraction has resulted in a $750,000 shortfall for the organization. This situation has raised concerns among community leaders about the future of Pride events in the city.
Eve Keller, co-president of the United States Association of Prides, highlights that sponsors pulling away from events is influenced by Trump-era policies impacting diversity and economic factors.
Kevin Kilbride confirmed that higher-profile sponsors have scaled back or reallocated funds, leading to a significant shortfall for NYC Pride's anticipated events.
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