"The campaign is designed to shed light on the pervasive problem of cat-calling, along with other unwanted public attention, and point people toward tools to address it."
"What we were thinking about when we created this campaign was, 'How do we get people to look and not turn away from the issue?'"
"The end goal... is really talking about changing social norms, whether it's talking to a friend or intervening in a situation."
New York City initiates an ad campaign to address street harassment, featuring colorful graphics with phrases like 'hey sexy' and QR codes for resources. The campaign aims to raise awareness about cat-calling and unwanted public attention, providing tools for reporting and bystander intervention. Running throughout April, the ads will appear in various formats, including digital displays and sidewalk decals, with a budget of $250,000. The initiative responds to a survey indicating that 70% of participants have faced street harassment in their lifetime.
Read at Gothamist
Unable to calculate read time
Collection
[
|
...
]