Julian Saluta, founder of TheGallery DTLA, combines hairstyling with matchmaking by posting clients' hairstyles with dating bios on social media. Since launching the concept on TikTok and later Instagram, the barbershop has gained popularity, catering to a diverse range of clients looking for relationships. The posts often include various genders, ethnicities, and orientations, promoting inclusivity with themed videos for occasions like Valentine's Day. This innovative approach serves dual purposes: highlighting fresh hairstyles and connecting singles in the community.
Mr. Saluta said he found himself wondering, 'What if I just post my clients and it's like hitting two birds with one stone? I get to show off their haircut, and also I get to show a diversified roster to the public.'
He posts his clients around three times a week, and while the page features mostly men, his clips also include people of different genders, and feature various ethnicities and sexual orientations.
Each video showcases a variety of freshly coifed singles, including one who's listed as looking for someone to make pizza for and another who's in search of a coffee shop romance.
Mr. Saluta noted that he began sharing the videos on the shop's Instagram page as well, and earlier this year, it quickly took off on TikTok.
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