What Happens When Your Biggest Hit Leads to an Existential Crisis?
Briefly

The Ting Tings, struggling in Manchester's underground music scene, found success with their hit "That's Not My Name" after a rocky start with a record label. Their experience of being dropped inspired the song, marking a shift from obscurity to global fame. However, the transition also brought unexpected challenges, such as adjusting to a new audience of diverse ages at their concerts. Despite these shifts, Katie White and Jules De Martino vowed to continue evolving their sound, with their fifth album, "Home," set to release in June, demonstrating their commitment to artistic growth.
"I thought, at 22, my career was over. But the experience gave me a song idea." This sentiment reflects White's resilience, turning disappointment into creativity with the hit "That's Not My Name."
"We went from rocking out in seedy clubs to parents and children coming to our shows. You'd go to shout something and there would be a 10-year-old girl with a mom who wanted to hear 'the name song.' And you'd be like, Oh, shit, I can't." This highlights the shift in their audience and the unexpected challenges of mainstream success.
"We were getting off on not being the same band. We decided we would never make the same album twice." This illustrates the duo's commitment to growth and innovation in their music following their breakthrough.
"The label just didn't know what to do with it. A full year languished, and the group…was dropped with nothing to show but a bruised ego." This quote emphasizes the challenges the duo faced in the early stages of their career.
Read at Vulture
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