UMG and TikTok renewed their licensing agreement with added protections against unauthorized AI-generated music. TikTok and UMG will work together to remove unauthorized AI-generated music from the platform. The agreement also includes further improvements to how artists and songwriters are credited. UMG has previously pushed platforms and AI companies toward stricter content moderation and copyright enforcement. Tensions rose in 2024 when UMG accused TikTok of not adequately addressing AI-generated music and copyright issues, leading UMG to temporarily pull its catalog from TikTok. The renewed commitment comes as the music industry faces increasing volumes of AI-generated content and concerns about voice-mimicking and counterfeit songs that can gain streams before removal.
"UMG stated the agreement "extends TikTok and UMG's groundbreaking commitment to AI protections that promote human artistry and ensure platform economics effectively flow through to artists and songwriters. TikTok and UMG will work together to remove unauthorized AI-generated music from the platform, while further improving artist and songwriter attribution.""
"For years, UMG has pushed platforms, streaming services, and AI companies to implement stricter content moderation policies. Tensions between UMG and TikTok escalated in 2024 when UMG accused TikTok of inadequately addressing issues related to AI-generated music and copyright. This public dispute led to UMG temporarily pulling its music catalog from TikTok - a decision that underscored the app's growing reliance on major label licenses as popular tracks vanished from user videos overnight."
"The timing of TikTok's commitment to crack down on fake or unlicensed music is significant especially as the music industry wrestles with an influx of AI-generated content. Over the past couple of years, the industry has been increasingly worried about AI tools that can mimic artists' voices or create counterfeit songs that exploit streaming algorithms. Viral AI-generated tracks imitating big names like Drake and The Weeknd sparked widespread concern, especially when some racked up millions of streams before being taken down."
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