Napster, originally known for its MP3 downloading service, has evolved into a music streaming platform and now aims to expand into the metaverse under new ownership. Acquired by Infinite Reality for $207 million, Napster will utilize its brand and extensive music licenses to create virtual reality experiences for fans and artists. The vision includes hosting virtual concerts and events, capitalizing on the growing popularity of 3D spaces. This shift marks a significant transformation, paving the way for Napster to maintain relevance in the increasingly digital landscape of the music industry.
Under the Napster name, Infinite Reality plans to create 3D spaces, or virtual rooms within the metaverse, where Napster artists can host virtual concerts or listening parties for their fans and virtually sell merchandise.
I think there's no better name than Napster to disrupt, said Infinite Reality CEO John Acunto, highlighting the brand's potential impact in the metaverse.
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