"“A big part of what we're doing is posting enough volume across enough accounts with enough impressions to try to simulate the idea that the song is trending or moving,” explained Andrew Spelman. After that happens, the artists' own posts also see higher engagement. The company uses an automated promotion system, which runs countless social media accounts across thousands of iPhones to make a song a hit."
"“The second SNL drops at midnight you should post a hundred times saying that was the best performance of the year,” explains Spelman. That then creates a positive"
Indie bands and singer-songwriters are often viewed as authentic and non-commercial, with fans assuming success comes mainly from music and hard work. Viral hype around artists such as Geese and Sombr has been linked to social media manipulation. Marketing representatives describe using high-volume posting across many accounts to simulate that a song is trending and moving. Automated promotion systems run large numbers of social media accounts on many devices to generate impressions and engagement. After initial momentum, artists’ own posts receive higher interaction. Additional promotional steps are triggered by major visibility moments, such as performances on high-profile platforms, with instructions to post repeatedly immediately after the event to amplify positive attention.
Read at www.dw.com
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