All That Matters Is That It Bangs | Defector

"The perfectly lit, CW-ready portrayal of teenage rebellion along with lyrics feigning authenticity over glossy, overproduced 'rock' creates a sense of artificiality in the music industry."

"When all that anger and too-cool-to-be-marketed-to attitude dissipates, the only thing you are left with is bangers. The bangers always banged like they were supposed to bang."

"There's no such thing as non-manufactured hype; that's why it's called hype. Bands and artists signed to major labels often have their potential amplified through marketing."

The music industry frequently utilizes marketing strategies that promote artificial personas, exemplified by artists like Avril Lavigne, who was marketed as the 'anti-Britney.' Despite the manufactured nature of these personas, the music often remains impactful. The concept of 'The Industry Plant' reflects the commercialization of rebellion in music. Recent discussions about industry plants and manufactured hype highlight the pervasive nature of marketing in music, suggesting that all hype is inherently manufactured, regardless of its authenticity.

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