"Taylor Swift seems like a no-brainer to headline the Super Bowl halftime show. The 35-year-old pop star is arguably the most dominant commercial force in the music industry, with an arsenal of hit songs and millions of album sales to her name. She's also one of the most sought-after performers; if the Eras Tour was proof of anything, it's that Swift has no problem captivating a stadium full of people."
"Her visibility has had a demonstrable effect on the sport's female viewership, not to mention merchandise sales. According to a 2023 report from the New York Post, the NFL even asked its networks - NBC, ESPN, Fox, and CBS, to air commercials for Swift's Eras Tour concert movie completely free of charge, as an attempt to secure her continued support."
Taylor Swift has never performed at a Super Bowl halftime show. She is a dominant commercial force with hit songs, millions of album sales, and the ability to captivate stadium audiences, as demonstrated by the Eras Tour. Her relationship with Kansas City Chiefs tight end Travis Kelce increased her presence at Arrowhead Stadium and generated financial benefits for the NFL. The league promoted her music, frequently cut to her reactions during broadcasts, and saw boosts in female viewership and merchandise sales. A 2023 report said the NFL asked networks to air her Eras Tour concert movie commercials for free. Swift reportedly turned down past halftime offers because of the Eras Tour and her rerecording project.
Read at Business Insider
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