Spotify was initially designed as an advertising company; its paid tier was the result of a concession to major labels in early negotiations over streaming rights.
The music industry in 2006 was desperate, having been kneecapped by piracy - first Napster, then a host of file-sharing applications.
Pelly really reaches her stride in her chronicle of 'lean-back listening,' the end result of a cultural process that began long before streaming.
In its quest to grow past early adopters and music enthusiasts, Spotify took things a step further, diverging sharply from iTunes.
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