Taylor Swift's music has made a comeback on TikTok after Universal Music Group let its license expire. Swift's songs under Republic Records are back, those under Big Machine Records remain unavailable, highlighting her ownership impact.
Swift's return on TikTok is attributed to her ownership of master rights to Republic songs. The possibility of her direct negotiation with the app raises questions on UMG artists' potential return through similar routes.
This development aligns closely with the imminent release of Swift's 11th album, 'The Tortured Poets Department.' It showcases a blend of music industry dynamics, ownership influence, and the evolving digital landscape.
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