"The art form has never been more quantifiably popular, right? Because most people now experience their music videos in YouTube. On YouTube, mm-hmm. We never knew how many people watched David Bowie's Let's Dance' or DJ Jazzy Jeff and the Fresh Prince's Parents Just Don't Understand' or Onyx's Slam' video. We don't know. We didn't have numbers. But now we have I can see that, for instance, Lady Gaga and Bruno Mars's Die With a Smile' was watched, I think, a billion times at least, maybe 1.2."
"I think that the views on YouTube count towards a song's streaming count. It's factored in. Its chart popularity, isn't it? Yeah, its chart popularity. Yeah. So those streams are factored in. So in some ways Or chart position, I should say. Yeah. Music videos, in some ways, are more important than ever, in terms of their ability to sway a song's success or to determine its fluctuation up and down the Billboard charts."
Music videos reach unprecedented measurable audiences via YouTube, enabling precise view counts that factor into streaming totals and chart positions. View counts now influence Billboard fluctuations and can drive a song's commercial success. Examples include videos that have accrued roughly a billion or more views. Despite measurable impact, music videos often feel culturally marginalized and are experienced primarily as support for the song rather than standalone art. The Video Music Awards will be broadcast on CBS and available on Paramount+, requiring a broadcast format that incorporates more than videos and prompting the addition of album-related elements.
Read at www.nytimes.com
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