In 2024, music trends illustrate major shifts, with Kendrick Lamar decisively outpacing Drake, and Taylor Swift confirming her status as the leading pop star post-Eras Tour. Luminate’s report indicates that alongside the rise of pop, led by female artists like Swift and Billie Eilish, R&B and hip-hop continue to be heavily streamed. Notably, one in four audio streams in 2024 was in R&B/hip-hop. The findings from Luminate point to evolving genre popularity, significant growth among female performers, and shifting listener demographics as we move into 2025.
When it came to hot genres, by mid 2024, the year was looking a lot like 2023—with Latin music seeing the strongest listener growth in the U.S.
Pop may have experienced the steepest rise, but as far as genre popularity goes, R&B and hip-hop still hold court.
Just about one in every four audio streams last year was R&B/hip-hop, said Jaime Marconette, Luminate's VP of music insights and industry relations.
Female solo acts occupied seven of pop's 10 most-streamed artists in the U.S.
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