"Evans said in conversation with Beauty Inc editor in chief and WWD executive editor of beauty Jenny B. Fine. "When we talk about fandom, it really is different than just a community. The defining thing is that as fans or listeners, for your favorite music or podcast, it's how you engage with and interact with your favorite artists, podcasters and creators. So we say that Spotify is made by fans, for fans.""
"Described as "the opposite of doom scrolling," fandom is indicative of Gen Z moving away from algorithm fatique, social media anxiety and mindless swiping and scrolling in search of positivity or connection. "It can also happen through offline things, like seeing a live podcast or going to a concert together," Evans said. "It's a way to step away from doom scrolling. You never say you need to delete music or podcasts from your phone. It's actually the opposite.""
""We all have these vivid memories of our first car, our first kiss, our first love, our first day at college," she said. "Gen Z consumed over 86 million minutes worth of playlists that use that word 'first' in them. It's an interesting proposition for brands because Gen Z is documenting these moments and pairing them with certain songs and artists.""
Spotify positions fandom as distinct from community, emphasizing active engagement between fans and creators. Fandom serves as a positive alternative to doom scrolling and extends to offline experiences like live podcasts and concerts. Gen Z chronicles milestone moments through playlists, consuming over 86 million minutes of playlists that include the word "first." Brands can leverage those playlist-driven memories as young listeners establish initial brand preferences. Spotify frames itself as "made by fans, for fans," promoting learning, value, and positive interaction as key drivers of listener engagement and loyalty.
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