"The billboards decorating the roadsides between Palm Springs and Indio are, in their own commercial way, a performance themselves. Artists-many, but not all-welcome you into the valley and urge you to come to their Coachella sets."
"Justin Bieber rented out a strip of billboards, pilling drivers with a painted pastel 'SWAG,' and I think Karol G had more billboards than anyone else, with ten."
"I really liked Ethel Cain's, which featured a red illustration of her and a 'GO SEE ETHEL CAIN Or the Devil Will Get You' message. Laufey's looked like it was made in PicsArt."
"All things said, I give this year's roadside art a 6 out of 10. The great ones stood out, while a few were indistinguishable from the Sweet James and Yaamava Casino signage scattered all over SoCal."
The drive from Los Angeles to Indio for Coachella features a mix of beautiful and mundane billboards. Artists promote their performances with creative designs, while others blend into the landscape. Justin Bieber and Karol G dominate the billboard space, with unique contributions from Ethel Cain and Laufey. The roadside art is rated a 6 out of 10, highlighting the contrast between standout pieces and those that are forgettable. Some billboards were missed due to timing or human error.
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