Team Taylor - why Swift's brand works so well and how it could come under threat

Devoted 'Swifties' around the globe have their own lore, with the 34-year-old's appeal crossing sex, age, class, and cultural groups.

Almost anything (or anyone) can become a brand, with its own distinctive name, term, design or symbol. But a successful brand is more than an identity: it exists solidly in the public consciousness.

Read at The Conversation