Taylor Swift fans mean business with Tortured Poet soap, Eras yarn, Kelce cookies
Briefly

Craft businesses like Sparta Candle Co. are thriving by creating products inspired by Taylor Swift's music and style, such as soaps with scents matching her albums.
Innovation in product creation is sparked by specific elements of Taylor Swift's work, like song titles, as seen with the conceptualization of 'So Long, London' inspired soap.
Read at www.npr.org
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