Despite the close competition and projections that Chappell Roan's album would challenge Taylor Swift for the top spot, Swift's strategic release of album variants led her to extend her record to 15 weeks at number 1 on the Billboard 200.
The Tortured Poets Department's dominance atop the Billboard 200 albums chart continued this week, bolstered by the release of two limited-time album variants by Taylor Swift that ultimately propelled her ahead of Chappell Roan by 13,000 units.
Swift’s surprise drop of two album versions only available for six hours illustrates the power of strategic marketing in the music industry, directly impacting sales and chart positions.
Chappell Roan's The Rise and Fall of a Midwest Princess debuted strong at number 2 on the Billboard 200, reflecting a significant moment in her career despite falling short against Taylor Swift.
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