On Sunday's episode of What Next: TBD, I spoke with Bloomberg reporter Ashley Carman about a different Spotify Wrapped-the company itself, its habits, its ambitions, its embarrassments, and how the next year is going to sound. Our conversation has been edited and condensed for clarity.
Lizzie O'Leary: What is Spotify's origin story? Ashley Carman: Spotify came about during a time when the music industry was essentially decimated by piracy. Everyone was downloading music illegally and nobody was buying albums. Daniel Ek, Spotify's co-founder, had the idea that people might be willing to pay for music if they could stream it.
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