Spotify is expanding its music video feature to 85 additional markets, initially tested in a limited number of countries, emphasizing its appeal to premium users.
Users can easily switch between audio and video through a toggle, with improvements allowing the video to start playing more seamlessly and full-screen capabilities.
The company reported that users who watch music videos on the app are 34% more likely to stream the song again the following week.
With growing competition from YouTube, Spotify aims to attract music video enthusiasts by enhancing its video service for premium subscribers.
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