Jay Sean shared that when he first entered the music scene, he felt compelled to sing in English, believing Punjabi might alienate audiences. He creatively integrated his Indian heritage through Bollywood samples and Eastern influences instead.
Reflecting on the evolution of music genres, Sean noted his inspiration from the mainstream success of K-pop and Afrobeats, prompting him to consider why South Asian artists couldn't achieve similar visibility.
Today, artists like Diljit Dosanjh are transcending traditional boundaries, performing Punjabi music on global stages and engaging diverse, massive audiences, which highlights a significant shift in the media landscape.
Sean's journey illustrates the groundbreaking milestones for South Asian artists in the music industry, marking the transition from being seen as niche artists to mainstage performers in various countries.
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