"After their exhilarating opening act on Ed Sheeran's stadium tour last year, the band dives into a slightly deeper and darker soundscape with this release. Longtime fans will appreciate the familiar sonic elements reminiscent of their earlier hit "Discoteque." The result? An intricate tapestry of soulful synth-pop, rich with layers that invite listeners to explore the unknown and confront the often-avoided questions lurking in the shadows of our thoughts."
"In the band's own words, "The song raises questions about humanity - why do we need human touch? Why do we forget our dreams when we wake up in the morning? How can we remain human in this digitalised world?" The accompanying music video, shot in the mesmerising nighttime streets of Berlin, captures this existential journey, portraying the band members grappling with their artificial digital personas as they strive to break free from a manufactured reality."
THE ROOP releases "Just Think About It," a hypnotic synth-pop single that shifts toward a deeper, darker sonic palette while retaining nods to earlier hits like "Discoteque." The track emerged from a self-built studio in the woods, where late-night conversations and nature-inspired calm shaped the creative process. The song interrogates human needs—touch, dreams, and maintaining humanity in a digital world—while the Berlin-shot video visualizes the band confronting artificial digital personas and manufactured reality. Cinematic references to films like The Matrix and Terminator inform the visuals. THE ROOP continues to blend infectious dance-pop rhythms with emotional depth and striking imagery.
Read at KALTBLUT Magazine
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