Charli XCX described a "Brat" as "a girl who is a little messy and likes to party, who feels herself but maybe has a breakdown, being honest and blunt."
Fans of the collaboration praised both Charli and the Skims brand, with comments like "Unbelievable. Skims never disappoints!" showcasing strong customer loyalty.
Skims' campaign features Charli XCX in the new Cotton range, launching on August 21, demonstrating the brand's embrace of popular culture through this trendy collaboration.
The involvement of various celebrities and even politicians in the 'Brat Summer' trend highlights its widespread appeal and cultural relevance, drawing attention to its fun and youthful vibes.
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