Ryan Leslie highlighted the disconnect between artists and their audiences when reliant on traditional platforms, prompting him to create a system that empowers direct communication.
Bad Bunny's campaign successfully leveraged SuperPhone to collect 750,000 phone numbers, creating an innovative method to engage with fans while promoting his new album.
Leslie emphasized the significance of owning audience relationships: 'I just didn't know who they were...the ability to actually build an audience over text was ridiculously groundbreaking.'
Describing SuperPhone's impact, Leslie mentioned, 'It's transformative when you think about how you can connect with your audience directly and control that relationship.'
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