During Google's Q4 earnings call, CEO Sundar Pichai and CBO Philipp Schindler highlighted the company's successful integration of podcasts into YouTube. Pichai noted Google is now the top service for U.S. podcast consumption, citing research by Edison. Schindler added that more content creators are producing visual formats of popular podcast shows, further engaging viewers, evidenced by over 400 million hours watched monthly on living rooms devices in 2024. Google's Q4 financial report also showcased strong year-over-year growth in its Search and YouTube advertising segments.
Our early investment in podcasts is paying off. We integrated podcasts into the core YouTube experience, particularly with video.
We have invested in podcasts, where popular shows are increasingly a visual format. YouTube is now the most popular service for podcast listening in the U.S.
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