The Respect the Creators campaign aims to ensure lesser-known DJs receive credit for their work on social media, enhancing visibility for emerging artists.
AFEM COO Finlay Johnson states, 'Encouraging people to share and credit new music addresses significant challenges in the discoverability of emerging artists.'
Research indicates that only 3% of a DJ's set consists of their own music, highlighting the need for proper music attribution to support lesser-known artists.
The campaign encourages DJs to tag artists and list track names in visible parts of their social media posts to promote music attribution.
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